ABOUT PODRUNNER
Podrunner is a free, weekly series of fixed-BPM dance music mixes produced by Los Angeles DJ Steve Boyett for runners, joggers, power-walkers, aerobics, spinning, or any fixed-tempo workout.
Superlatives:
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The world's most popular workout-music mixes
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One of the world's most popular music podcasts
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Six years on iTunes Top 10 Music in its category
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iTunes 2006 "People's Choice Award" for Best New Podcast
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iTunes "Best Podcast" of 2007, 2008, 2009, 2010
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Debuted on Zune Marketplace as #1 Music podcast
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Spinoff podcast Podrunner: Intervals debuted at iTunes Music #37 and rose to #10 before there was even a mix available.
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Podrunner: Intervals rose to iTunes Music #1 within a week of first mix release
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Listener ratings: 77% "excellent," 19% "above average"*
Growth:
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One million downloads in its first six months (02/06 - 07/06)
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Doubled in the next six months (3,000,000 downloads by 02/07)
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Five million downloads by 05/07
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Currently 600,000 downloads per month for Podrunner & Podrunner: Intervals
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Audience:*
- 54% male, 46% female
- Age range 14 - 60
- Core age brackets: 31-40 (40%), 21-30 (38%)
- 49% of listeners work out 4 or more times per week
- 51% wear specialized workout apparel
- 53% use specialized workout gear
- 63% take vitamins and/or dietary supplements
- 90% use Podrunner for running, jogging, walking, treadmill, elliptical, or similar activity
- 90% have recommended Podrunner to others
*Source: Wizzard Media survey, 1,957 respondents
Media:
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Running Times, Runner's World, Self, Women's Health, Now, Prevention, Mens Fitness magazines recommended podcast
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Celebrity Coach Jenny Hadfield: "For a runner, this is the king of all tools."
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Links:
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