ABOUT PODRUNNER
Podrunner is a free, weekly series of fixed-BPM dance music mixes produced by Los Angeles DJ Steve Boyett for runners, joggers, power-walkers, aerobics, spinning, or any fixed-tempo workout.
Superlatives:
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The world's most popular workout-music mixes
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Among the world's most popular music podcasts in general
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More than one year on iTunes Top 5 Music Podcasts list
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More than one year on iTunes Top 100 Podcasts list
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iTunes 2006 "People's Choice Award" for Best New Podcast
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iTunes "Best Podcasts of 2007"
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Debuted on Zune Marketplace as #1 Music podcast
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Spinoff podcast Podrunner: Intervals debuted at iTunes Music #37 and rose to #10 before there was even a mix available!
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Podrunner: Intervals rose to iTunes Music #1 within a week of first mix release
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Listener ratings: 77% "excellent," 19% "above average"†
Growth:
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One million downloads in its first six months (02/06 - 07/06)
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Doubled in the next six months (3,000,000 downloads by 02/07)
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Five million downloads by 05/07
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Currently more than 500,000 downloads per month*
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5,000+ subscribers for RUN TIME, the DJ Steve Boyett newsletter
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*Source: Nielsen
Audience:†
- 54% male, 46% female
- Age range 14 - 60
- Core age brackets: 31-40 (40%), 21-30 (38%)
- 49% of listeners work out 4 or more times per week
- 51% wear specialized workout apparel
- 53% use specialized workout gear
- 63% take vitamins and/or dietary supplements
- 90% use Podrunner for running, jogging, walking, treadmill, elliptical, or similar activity
- 90% have recommended Podrunner to others
†Source: Kiptronic.com survey, 1,157 respondents
Partner Beatport is the Internet's leading source for digital club music. Beatport won the International Dance Music Association awards for Best Music Retailer and Best Specialty Retailer three years in a row (2005, 2006, 2007).
Media:
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iTunes "Peoples Choice Award," Best New Podcast 2006
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iTunes "Best Podcast" 2007
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Celebrity Coach Jenny Hadfield: "For a runner, this is the king of all tools."
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SELF Magazine recommended podcast (Oct. 2007)
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Links:
Logo
Steve Boyett PR photo
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