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ABOUT PODRUNNER

Podrunner is a free, weekly series of fixed-BPM dance music mixes produced by Los Angeles DJ Steve Boyett for runners, joggers, power-walkers, aerobics, spinning, or any fixed-tempo workout.

Superlatives:

  • The world's most popular workout-music mixes
  • One of the world's most popular music podcasts
  • Six years on iTunes Top 10 Music in its category
  • iTunes 2006 "People's Choice Award" for Best New Podcast
  • iTunes "Best Podcast" of 2007, 2008, 2009, 2010
  • Debuted on Zune Marketplace as #1 Music podcast
  • Spinoff podcast Podrunner: Intervals debuted at iTunes Music #37 and rose to #10 before there was even a mix available.
  • Podrunner: Intervals rose to iTunes Music #1 within a week of first mix release
  • Listener ratings: 77% "excellent," 19% "above average"*

Growth:

  • One million downloads in its first six months (02/06 - 07/06)
  • Doubled in the next six months (3,000,000 downloads by 02/07)
  • Five million downloads by 05/07
  • Currently 600,000 downloads per month for Podrunner & Podrunner: Intervals
  • RUN TIME, weekly Podrunner newsletter

Audience:*

  • 54% male, 46% female
  • Age range 14 - 60
  • Core age brackets: 31-40 (40%), 21-30 (38%)
  • 49% of listeners work out 4 or more times per week
  • 51% wear specialized workout apparel
  • 53% use specialized workout gear
  • 63% take vitamins and/or dietary supplements
  • 90% use Podrunner for running, jogging, walking, treadmill, elliptical, or similar activity
  • 90% have recommended Podrunner to others

*Source: Wizzard Media survey, 1,957 respondents

Media:

Links:

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